MARKETING & PR

A CUSTOMIZED – NOT COOKIE-CUTTER – APPROACH.

 

XSquared Media works with clients to create high-quality, meaningful messages and pitches – tailored specifically to their stories, needs and goals. We strive to connect materials with media outlets that align with each client’s discipline, industry, and target audience.  

 

We pair traditional media relations/public relations strategies with digital content creation. XSquared Media believes in empowering clients to tell their stories through free and organic social and digital platforms — instead of solely relying on legacy media outlets for coverage. A solid multiplatform PR strategy in today’s media landscape should be a blend of both. 

 

XSquared Media’s team has a long tenure in building relationships with media outlets across the Pittsburgh region and beyond. We are experienced in cultivating connections and positioning our clients as experts in their respective fields.

 

We believe in transparency — and results. We will use online tracking tools to monitor coverage and curate earned coverage in quarterly wrap reports, which will inform our goals and strategies. Our clients have earned media coverage with CBS Pittsburgh, Pittsburgh Magazine, TribLive, The New York Times, Yahoo, KDKA Radio, the New Pittsburgh Courier and Forbes – just to name a few. 

 

If you are facing a challenge, we are here to support you. We can craft crisis management strategies with speed and efficiency. 

 

If you’re looking to put some money behind a publicity campaign, we can provide support with media buying to complement an organic, earned media strategy. 

At XSquared Media, you aren’t just a client — you are a partner. Your success is our success.